{"id":1435,"date":"2023-10-09T14:29:35","date_gmt":"2023-10-09T14:29:35","guid":{"rendered":"https:\/\/working.emilydana.com\/?page_id=1435"},"modified":"2023-10-11T00:29:22","modified_gmt":"2023-10-11T00:29:22","slug":"project-1","status":"publish","type":"page","link":"https:\/\/emilydana.com\/index.php\/project-1\/","title":{"rendered":"Banking Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1435\" class=\"elementor elementor-1435\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c5221 e-flex e-con-boxed e-con e-parent\" data-id=\"f2c5221\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9617bf elementor-widget elementor-widget-spacer\" data-id=\"d9617bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82d08c6 e-flex e-con-boxed e-con e-parent\" data-id=\"82d08c6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3574a17 e-con-full e-flex e-con e-child\" data-id=\"3574a17\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84d7603 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"84d7603\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A Multinational Financial\nServices Company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402071e e-con-full e-flex e-con e-child\" data-id=\"402071e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-845ce56 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"845ce56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Reimagining a multinational bank\u2019s external Small Business Banking page is a complex undertaking. Small business owners are a diverse group with unique financial needs, and a well-crafted user experience is crucial for serving them effectively.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b77655 e-con-full e-flex e-con e-parent\" data-id=\"0b77655\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d476901 elementor-widget elementor-widget-spacer\" data-id=\"d476901\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e005bc elementor-widget elementor-widget-image\" data-id=\"3e005bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3375\" height=\"1700\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294.png\" class=\"attachment-full size-full wp-image-1448\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294.png 3375w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294-600x302.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294-300x151.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294-1024x516.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294-768x387.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294-1536x774.png 1536w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8294-2048x1032.png 2048w\" sizes=\"(max-width: 3375px) 100vw, 3375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-667b5a8 e-con-full e-flex e-con e-parent\" data-id=\"667b5a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-b1489e0 e-con-full e-flex e-con e-child\" data-id=\"b1489e0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb28985 e-con-full e-flex e-con e-child\" data-id=\"fb28985\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d2d95d4 e-con-full e-flex e-con e-child\" data-id=\"d2d95d4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37b1551 elementor-widget elementor-widget-text-editor\" data-id=\"37b1551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9867c29 elementor-widget elementor-widget-text-editor\" data-id=\"9867c29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UX research was a cornerstone of our design process. We conducted comprehensive research, involving both stakeholders and end-users, to gain invaluable insights that guided our design decisions, ensuring that our solutions were not only innovative but also tailored precisely to meet the unique needs of our target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5084e97 e-con-full e-flex e-con e-child\" data-id=\"5084e97\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f5d8a elementor-widget elementor-widget-text-editor\" data-id=\"b4f5d8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Iterating<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8524f7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f8524f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Iterating our work was essential as it allowed us to refine and enhance our designs based on user feedback, keeping us aligned with evolving user preferences and industry standards. Collaborating closely with our team was equally crucial, as it facilitated cross-functional insights and collective problem-solving, leading to more holistic and effective design solutions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b65549 e-con-full e-flex e-con e-child\" data-id=\"2b65549\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e797609 elementor-widget elementor-widget-text-editor\" data-id=\"e797609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Testing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb88746 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb88746\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Testing played a vital role in ensuring the success of our designs by uncovering usability issues and validating our assumptions. It helped us identify areas of improvement and refine the user experience, ultimately leading to a more user-friendly and effective product that surpassed expectations of our client.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96a6104 e-flex e-con-boxed e-con e-parent\" data-id=\"96a6104\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a4109 elementor-widget elementor-widget-spacer\" data-id=\"72a4109\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49a3b56 e-con-full e-flex e-con e-parent\" data-id=\"49a3b56\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c3681 elementor-widget elementor-widget-image\" data-id=\"21c3681\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8027-1024x585.png\" class=\"attachment-large size-large wp-image-1463\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8027-1024x585.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8027-600x343.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8027-300x171.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8027-768x439.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8027.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e572e elementor-widget elementor-widget-image\" data-id=\"a3e572e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8028-1024x585.png\" class=\"attachment-large size-large wp-image-1464\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8028-1024x585.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8028-600x343.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8028-300x171.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8028-768x439.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8028.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d74dc0 elementor-widget elementor-widget-image\" data-id=\"5d74dc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8029-1024x585.png\" class=\"attachment-large size-large wp-image-1465\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8029-1024x585.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8029-600x343.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8029-300x171.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8029-768x439.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Group-8029.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e81422d e-flex e-con-boxed e-con e-parent\" data-id=\"e81422d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-954c282 elementor-widget elementor-widget-spacer\" data-id=\"954c282\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c62dde3 e-flex e-con-boxed e-con e-parent\" data-id=\"c62dde3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37b794 elementor-widget elementor-widget-spacer\" data-id=\"f37b794\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bab5873 e-flex e-con-boxed e-con e-parent\" data-id=\"bab5873\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd25637 elementor-widget elementor-widget-text-editor\" data-id=\"dd25637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating three different user personas based on the Hunter, the Wanderer, and the Explorer archetypes was a valuable strategy for understanding and addressing the needs and pain points of a diverse user audience.<\/p>\n<p><br \/><strong>Tailored Experiences:<\/strong>\u00a0Each archetype represents a distinct user mindset and behavior. By developing personas for the Hunter, who seeks specific information; the Wanderer, who explores various options casually; and the Explorer, who is open to new experiences, designers can tailor user experiences to cater to these specific preferences.<br \/><br \/><strong>Targeted Problem Solving:<\/strong>\u00a0Different archetypes have unique pain points and priorities. By identifying these pain points through personas, designers can prioritize and address the most pressing issues for each archetype, resulting in a more comprehensive and effective solution.<br \/><br \/><strong>Iterative Improvement:<\/strong>\u00a0Continuously updating and refining these personas based on user research and feedback ensures that the product evolves to meet changing user needs. This iterative approach helps in staying ahead of the curve and adapting to evolving user expectations, ultimately leading to a more successful and user-friendly product.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><\/figure>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d74b936 e-flex e-con-boxed e-con e-parent\" data-id=\"d74b936\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c83c elementor-widget elementor-widget-spacer\" data-id=\"5c3c83c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-989c9f7 e-con-full e-flex e-con e-parent\" data-id=\"989c9f7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d4792 elementor-widget elementor-widget-image\" data-id=\"32d4792\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-1024x330.png\" class=\"attachment-large size-large wp-image-1470\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-1024x330.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-600x193.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-300x97.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-768x248.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-1536x495.png 1536w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8295-2048x660.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1684c6d e-flex e-con-boxed e-con e-parent\" data-id=\"1684c6d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcce6c elementor-widget elementor-widget-spacer\" data-id=\"abcce6c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b763b15 e-flex e-con-boxed e-con e-parent\" data-id=\"b763b15\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e659da6 elementor-widget elementor-widget-text-editor\" data-id=\"e659da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>User journeys<\/strong>\u00a0are crucial in the context of user experience because they provide a structured path for each archetype, such as the Hunter, Wanderer, and Explorer, to achieve their goals within a digital product. By mapping out these journeys, designers can align features and interactions to cater to the specific needs and preferences of each archetype, enhancing overall user satisfaction. Additionally, understanding the unique user journeys of these archetypes helps in identifying opportunities for the client that could push their user experience to the next level.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><\/figure>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84e440d e-flex e-con-boxed e-con e-parent\" data-id=\"84e440d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb1030 elementor-widget elementor-widget-spacer\" data-id=\"4fb1030\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640423e e-flex e-con-boxed e-con e-parent\" data-id=\"640423e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da6bfd8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"da6bfd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Final Product<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cef6f8c e-con-full e-flex e-con e-parent\" data-id=\"cef6f8c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-1a2c984 e-con-full e-flex e-con e-child\" data-id=\"1a2c984\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1976f7 elementor-widget elementor-widget-image\" data-id=\"a1976f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3375\" height=\"1700\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296.png\" class=\"attachment-full size-full wp-image-1471\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296.png 3375w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296-600x302.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296-300x151.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296-1024x516.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296-768x387.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296-1536x774.png 1536w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8296-2048x1032.png 2048w\" sizes=\"(max-width: 3375px) 100vw, 3375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb2caa elementor-widget elementor-widget-image\" data-id=\"dbb2caa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3375\" height=\"1700\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314.png\" class=\"attachment-full size-full wp-image-1666\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314.png 3375w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314-600x302.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314-300x151.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314-1024x516.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314-768x387.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314-1536x774.png 1536w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8314-2048x1032.png 2048w\" sizes=\"(max-width: 3375px) 100vw, 3375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3c9f4c e-con-full e-flex e-con e-child\" data-id=\"b3c9f4c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107d09f elementor-widget elementor-widget-image\" data-id=\"107d09f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3375\" height=\"1700\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297.png\" class=\"attachment-full size-full wp-image-1472\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297.png 3375w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297-600x302.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297-300x151.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297-1024x516.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297-768x387.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297-1536x774.png 1536w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8297-2048x1032.png 2048w\" sizes=\"(max-width: 3375px) 100vw, 3375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6347b elementor-widget elementor-widget-image\" data-id=\"8e6347b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3375\" height=\"1700\" src=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315.png\" class=\"attachment-full size-full wp-image-1667\" alt=\"\" srcset=\"https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315.png 3375w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315-600x302.png 600w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315-300x151.png 300w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315-1024x516.png 1024w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315-768x387.png 768w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315-1536x774.png 1536w, https:\/\/emilydana.com\/wp-content\/uploads\/2023\/10\/Frame-8315-2048x1032.png 2048w\" sizes=\"(max-width: 3375px) 100vw, 3375px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Multinational Financial Services Company Reimagining a multinational bank\u2019s external Small Business Banking page is a complex undertaking. Small business owners are a diverse group with unique financial needs, and a well-crafted user experience is crucial for serving them effectively. Research UX research was a cornerstone of our design process. We conducted comprehensive research, involving &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/emilydana.com\/index.php\/project-1\/\"> <span class=\"screen-reader-text\">Banking Project<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"emily","author_link":"https:\/\/emilydana.com\/index.php\/author\/emily\/"},"uagb_comment_info":0,"uagb_excerpt":"A Multinational Financial Services Company Reimagining a multinational bank\u2019s external Small Business Banking page is a complex undertaking. Small business owners are a diverse group with unique financial needs, and a well-crafted user experience is crucial for serving them effectively. Research UX research was a cornerstone of our design process. We conducted comprehensive research, involving&hellip;","_links":{"self":[{"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/pages\/1435"}],"collection":[{"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/comments?post=1435"}],"version-history":[{"count":31,"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/pages\/1435\/revisions"}],"predecessor-version":[{"id":1670,"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/pages\/1435\/revisions\/1670"}],"wp:attachment":[{"href":"https:\/\/emilydana.com\/index.php\/wp-json\/wp\/v2\/media?parent=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}