Top Global Talent Agency
I successfully executed a rebranding initiative and designed a new, innovative user interface for a top-tier global talent agency. The objective was to craft a modern and creative talent profile page that aligned with the artistic nature of their work.
Branding
While the previous branding was functional, it lacked the personality befitting this talent agency. We conducted a comparative analysis to gauge industry-standard website branding and went a step further by implementing dynamic gradients that color-coded talent by industry, transitioning to a sleek all-black layout.
Collaborating
To bring this project to fruition, I fostered collaboration with a diverse team of designers and client leadership. Through both in-person and virtual interactions, leveraging the collaborative tools FigJam and Figma to facilitate our creative processes.
Animating
This project demanded the application of my animation expertise, where I played a pivotal role in conceptualizing and establishing a distinctive style for the dynamic gradients. I then executed this vision using Adobe After Effects, ensuring a seamless integration of captivating visual elements into the user interface.
My creative process kicked off with a thorough exploration of the agency’s goals, and target audience to ensure a reflection of the creative talent they represented. This initial step was followed by extensive research and competitor analysis, followed by mood board creation. Armed with a clear understanding of the agency’s unique identity and where we wanted to take their new image, we crafted a comprehensive visual strategy. After doing some initial exploration me and the team started executing our vision, this included elements such as fresh color palettes for the gradients, creative use of typography, and other assets such as data visualizations, culminating in a fresh new look for the site.
The Final Product
